EXECUTIVE SUMMARY

Mr Arslan is a highly talented professional turning his turntables with aplomb and is adept at judging what music to play to which audience, be they young or old. He is an experienced DJ and is unobtrusive: changing the music he plays to suit the clientele both efficiently and with great discretion. Not only is Mr Arslan a DJ but he also is an expert photographer and an event manager. He has quite an impressive portfolio that covers a diverse range of subjects including event management and DJ'ing.

He has had an extensive career as a DJ + event manager as well as installing sound, light and stage systems at events. He has held various positions which carried a high degree of responsibility including but not limited to, setting up a karaoke evening for clients' events, even taking the stage himself to encourage participants to do likewise. He worked closely with clients to provide the elements necessary to make the evening special and unique. His aims to bring a special dimension to events, enhancing the experience and 'going the extra mile' to ensure client satisfaction.

The new proposed business "MCA Event & Entertainment" will offer various services in the areas of DJ'ing, photographing weddings and special events, arranging light, audio and stage systems on clients' behalf as well as other services that are directly linked with organising events and gatherings. The services will be available to a diverse customer base; including weddings, restaurants, private parties, free houses and many more. The business will put its customers first and will aim to provide unparalleled personalised services at convenient prices. It will invest time and energy in understanding the clients' needs as well as anticipating potential problems before they arise, offering solutions based on their requirements.